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Everything I know, written down
Docs
A living handbook on building with Claude, automating real work, and the craft of building a company. Not tips — the real systems, so you can build them yourself and ship. Written the way I actually learned it, and updated as I go.
CLI · MCP · API
The three ways humans, software, and AI talk to software — and how the Model Context Protocol lets AI actually use them. A visual, source-backed overview.
The Living Brand
A brand is not something you have — it is a living system you operate. A study built with Claude: meaning, story, signal, experience, trust, intelligence, and evolution — one chapter at a time, each blended with real research.
Building with Claude
How I actually use Claude to think, build, and ship — from a first prompt to production agents. The trending techniques, minus the hype.
Rewired: Digital & AI Transformation
McKinsey's six-capability playbook for turning digital and AI into real value — and why most transformations stall. A source-backed overview for builders and founders.
Automation & Agents
Wiring tools together so the work runs itself. The workflows, agents, and quiet systems behind Morvion.
The Founder's Path
Starting, naming, pivoting, and staying calm. What building Morvion is teaching me about doing it for real.
Craft & Systems
Design, code, and the disciplines that make work last. Built slowly, on purpose.